NLP Excellence Book

Mastering the Language of Influence

NLP BookOne of the most powerful skills in business and in life is the ability to influence others. Naturally being able to influence others to buy our products, support our proposals or share our point of view is extremely valuable. But being able to influence ourselves positively in the way we think and act is also important. The key to influence is language – the words we use and how we use them. But in school, we are only taught part of the story.

We usually focus on grammar, spelling and punctuation. But there is usually a much deeper significance to the words we use than the simple dictionary definition.  Neuro-linguistic Programming  has built up around the study of the deeper meaning of words and how they influence people to think and act.

Studying NLP therefore gives us the expertise to better understand and influence others. When you can truly understand what other mean when they choose particular words and when you can choose your own words carefully to create the results you want, you can enjoy the real power of influence The problem is that many people who learn NLP struggle to apply the techniques they have learned in their everyday life.

At the same time, many people would benefit from knowing how to use language to improve their influence skills but hey don’t have the time to attend a full training on NLP. I created this short book to help both groups of people develop the knowledge, techniques and expertise to the Master the Language of Influence.

When you’ve read this book, you’ll have developed the skills of powerful influence. You’ll be able to use this in your private life and in coaching, sales, customer service or any area of business or personal communication to get even more successful results.

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About John Cassidy-Rice

NLP Master Trainer