About John Cassidy-Rice

NLP Master Trainer

Keys to Confidence

the keys to confidence do your homework always tell the truth have pure motives say what needs to be said do the hard thing

Confidence

Thoughts on Coaching

ILM Level 5 CoachingCoaching

• Process of helping another person to perform at the peak of their abilities
• It involves drawing out another person’s strengths
• Helping a person to overcome internal resistances and interferences
• Facilitating them to function as part of a team
• Requires an emphasis on both task and relationship
• Promotes conscious awareness of resources and abilities
• Emphasises generative change
• Concentrates on strengthening identity and values and bringing dreams and goals into reality
• Addresses the development of new strategies

Beliefs…

• People have the capabilities they need to perform effectively
• These capabilities can be drawn out with the appropriate rewards and input
• Individual performance will naturally improve given the appropriate feedback and encouragement
• Everybody is the best in the world at something
• If people know better what they are doing well they can easily extend it
• Individuals grow and improve through stretching themselves and getting positive feedback

Leadership style…

• Non-Directive
• Provide specific on-going behavioural feedback for how to improve
• Stimulate people to act on their own, drawing on their own resources

Strategy…

• Setting goals
• Feedback and stretching
• Contrastive analysis
Setting goals…

‘The end toward which effort or ambition are directed’ or a ‘condition or state to be brought about through a course of action’ a ‘person or group’s desired state or outcome’…the answer to the question:
‘What do you want?’

Outcome thinking…

Outcome thinking enables you to focus on three main elements…

• Your current situation or current state: where you are now

• Your desired situation or future state: where you would like to be

• The resources you will need to move from the current situation to the desired situation.

• Take Action

What would you add to this list (and why) what would you take out? Post below

 

Meta-Programs – Patterns of Motivations

Meta Programs

Meta-Programs are individual patterns through which we experience the world. There is so much information available that we simply cannot take it all in and so we choose what fits with our personal experience. For example, think of a glass full of water and imagine drinking half of it. Some people will say that the glass is now half full, some, half empty. Essentially, some people notice what is positively there, others what is missing, and both ways of looking at things are useful. Most people tend to favour one way or the other.

First notice by Richard Bandler and John Grinder through behavior and then Lesley Cameron Bandler organized them so we could do something with them.

There are many categories of meta-program and it is useful to spend some time thinking about your own language and view of the world. You will probably have preferred ways of doing things, or sometimes you may behave a certain way in a particular situation, and differently in another. The following categories are particularly relevant when considering what language to use to influence people. If you use the same or similar language you will be matching their Meta-Programs.

Couple of examples of would be:

TOWARDS – AWAY FROM

  • Towards people are motivated to achieve goals – attain, obtain, have, get, achieve
  • Away From people are motivated to solve or avoid problems – avoid, get away from, solve, prevent

Towards Characteristics:

  • Has clear goals, is motivated to get or to have things, to achieve, to attain
  • Moves towards what they like/want
  • Prioritises things
  • Has trouble recognising what should be avoided
  • Often ignores negative consequences and fails to notice details going wrong
  • Motivated by incentives or “carrot”.

Towards Linguistic Indicators:

  • Talk about gaining, achieving, accomplishing, obtaining, having, getting. Tell you what they want
  • Talk about things, people or situations they want to include.

Away From Characteristics:

  • Easily recognises what should be avoided
  • Moves away from, steers clear, avoids, gets rid of things they don’t like or want
  • Motivated by threats or “stick”
  • Has a tendency to focus on problems and what can, has, or might, go wrong
  • Has trouble working with priorities
  • Has difficulty formulating objectives.

Away From Linguistic Indicators:

  • Talk about what they don’t want, and what they don’t want to happen
  • Talk about situations to be avoided, people and things to be exclude. Tell you what they will stay away from, get rid of, avoid.

INTERNAL – EXTERNAL

  • Internal people set their own standards and decide for themselves – ‘I’m satisfied, I know when I have done a good job, only you can decide’
  • External people take external standards to decide whether they have done a good job – ‘I need feedback, so and so thinks, others will notice, my clients are pleased’.

Internal

Provide their own motivation from within and they decide on the quality of their work.

Internal Characteristics:

  • They often have difficulty in accepting negative feedback and will often question the opinion or judge the person giving the feedback
  • Tend to rely on their own criteria, evaluations, and judgements as validation and the source of authority and evidence come from the inside
  • Evaluate things on the basis of what they think is appropriate
  • Use their own feelings to know what they think is appropriate
  • Use their own feelings to know that they have done a good job
  • Evidence comes from the inside for verification and validation of how they have done and how they are doing
  • Decide that they have done a good job based on their own subjective criteria
  • Provide their own motivation
  • Are convinced when you appeal to things they already know through their own experience.

Internal Linguistic Indicators

  • • Tell you what they decide
  • • They will say that they just know it. “It feels right”. “I feel it inside”. “I decide”. “I feel satisfied about it”
  • • They resist when someone tries to tell them what is right for them or when someone tries to decide for them.

External

When people are using “External Reference” they rely on other people’s evaluations and judgements. The source of authority and evidence comes from external sources. They use external standards and feedback to develop their own opinions. Validation is sought from the outside, and via external approval.

External Characteristics:

  • Require direction from other people
  • Tend to draw conclusions based primarily on the other person’s reactions
  • Let other people make decisions about what to do and how to do it
  • Have to ask other people what they think of their work. They rely on others to tell them when they’ve done a good job (use the other person’s criteria)
  • Find out what they should do by asking other people
  • Conform to other people’s beliefs.

External Linguistic Indicators

  • They tell you that they know something because other people or outside information and/or external sources tell them
  • For example “someone has to tell me”. “My friends tell me”. “I get a reward”. “The facts speak for themselves”. “This is the way it is”
  • They may describe incoming information as if that information is a decision
  • They often respond to a suggestion, query or an idea as though it were an imperative, an order, or a decision.

This is just some of the meta- programs we can track, for more information it is recommended that you book onto one our NLP Practitioners.

Values Motivate Us

A Frank tale of wartime persecution………

Values Motivate usAnne was born in Germany in 1929 and as a little girl life was good. Her father, Otto Frank, moved the whole family to Holland and started a successful business. At this time Holland was an ideal and safe place for young Anne to run and play free.

However, in the 1940s dark clouds fell over Holland as the Jewish population experienced ever increasingly repressive measures by the Nazi’s during World War II. It was not long before Otto and his family were forced into hiding in makeshift quarters in an empty space at the back of Otto’s company building called the Secret Annex.  Conditions were cramped as they were also accompanied by the family of Otto’s business partner. They spent 2 years in hiding and never once stepped outside.  Here Anne spent much time writing about her experiences and wishes in a diary.

Despite these extreme circumstances, Otto’s deep family values shone through in his daughter’s diary that told of the difficulties of hiding in such a confined space. Anne wrote, “I long to ride a bike, dance, whistle, look at the world, feel young and know that I’m free, and yet I can’t let it show”.

Values are powerful as they motivate us to take action.  When Otto’s family values determined that Hitler’s values were fundamentally wrong, he decided to risk everything and today Anne Frank’s book “A Diary of a Young Girl” tells the human story behind one of the worst nightmares in human history, the Holocaust.

Values Motivate Us.

According to Dr. Wyatt Woodsmall, Organisational Development and Management Consultant, (behavioural and learning technologies), “Values are the things that motivate us and beliefs are the rules we have so that we know our values are fulfilled.”   A number of beliefs are often clustered around any one value.   Therefore if you successfully change a particular belief you will discover that another similar belief, from within that very cluster, will pop up and surface shortly afterwards.  You may have often found yourself saying “Hey, I thought I dealt with that belief” and you may well have done, however, you then find you are confronted with the next belief within that cluster.  So, when you change a value you actually change a range of beliefs.

True Values.

True values are abstract terms that are packed with sematic meaning such as “Purpose”, “Happiness”, “Love” and “Oneness”. The value has the effect of unlocking neural networks and drives behaviour.    So when you want to know someone’s true values it’s worth noting where they invest time and how it affects them.  For example, if ‘family’ is a value but you find that work is drawing on your energy and time, you will soon discover that stress starts to build. This stress will then begin to impact and affect your work.  Although you may feel able to override the ’family’ value for a period of time, if this value is not fulfilled at some basic level then your unconscious mind will intervene and send you messages to do something about it.  When you align yourself closely to your values you will find that life just seems to flow naturally.

Values are held at an unconscious level.

Beliefs are in effect your rules and these are constantly updated on a regular basis.  However, values are held much deeper within the unconscious mind and consequently they take longer to update and are not always readily accessible.

When working to determine the values for an individual, it often becomes necessary to push them quite hard and to dig deep into their unconscious mind to find their true values.  When I demonstrate how to do this on our NLP Training courses students will often initially identify just 7 values (which I call surface values).  They then often claim they cannot think of any more, however, when I start to press for more we invariably access another 3 or 4.  Now, at this point the student will often say “that’s it, I just can’t think of anymore” and so I begin to push really hard.  Despite some gentle kicking and screaming we eventually make it to about 20 to 25 values in total.  Although the group may feel uncomfortable with this demonstration, there is a key point to note here.  An individual’s ‘top 3’ values may be hidden amongst that much broader range and we should consider, if you are unaware of those top values that motivate you, how are you going to live by them?

Change your values change your life.

Values may change slowly over a period of time unless there is a significant event or dramatic situation in your life, e.g. getting married, having children, losing your job, suffering from an illness or ……if you decide to change your values.

The question then becomes ‘why would you change your values?’  You may never need to; however, an example may be if you decide to setup your own business. In this scenario, you may discover that your top 3 values are ‘making a difference’, ‘helping others’ and ‘happiness’ and that the value of ‘money’ is way down at number 24 on your list.  Now you can begin to see how this would impact on the success of running your business when you find that although you can really help and make a difference to your clients ………you can’t pay your rent and survive!  It then becomes necessary to move ‘money’ up the list of values – not necessarily to number 1 but maybe within the top 5.

……a poignant tale that affects us all.

Anne wrote in December 24, 1943, “Just imagine what would happen if all eight of us were to feel sorry for ourselves or walk around with the discontent clearly visible on our faces. Where would that get us?”    Wow, what a moving statement!

So in that one powerful story you can see how the Frank values can influence and give context to our own lives.   Although I have a pile of work to do, I’m off now to take my 5 year old daughter out for a bike ride.

Can you begin to consider now……..what values drive your life?

Adventurer

The adventurer The Adventurer

I am fed up with whiners, naysayers and complainers what about you? I choose to see possibilities all around me.

Life is an adventure, which has the prospect of making your heart beat faster, making you tremble with excitement and scare the living daylights out of you.

Out of curiosity I checked my thesaurus which words linked with Adventurer
Here is what I found:

Explorer
Swashbuckler
Entrepreneur
Voyager
Trailblazer

What adventure are you saying yes too?

The Adventure Starts Today

What do you want to do?

Light the slow fuse of the imagination by seeing it on the Visuospatial Sketchpad of your minds eye. Then unleash the rocket fuel of words and ignite your adventure onto the world. adventure Starts-today

Then as if your life depends on it take action. With every exhalation, a moment is gone, a precious grain of sand from the tiny hourglass of life.

What adventure are you saying yes too?

The dark night of the adventurer

“Those who expect moments of change to be comfortable and free of conflict have not learned their history.” – Joan Wallach Scott

“There’s a tendency today to absolve individuals of moral responsibility and treat them as victims of social circumstance. You buy that; you pay with your soul. What limits people is lack of character. What limits people is that they don’t have the nerve to star in their own f**king movie, let alone direct it.” – Tom Robbins     (side note: if you have not read any Tom Robbins, he will take you on a wild ride that will make your eyes water and refresh your right brain)

Who was there for you in the darkest hour?

Carpe Diem. Seize the day. It is yours

Carpe DiemProfessor Tanya Chartrand believes our inexplicable moods are linked to goals we didn’t even know we had. When we succeed at an unconscious goal, it puts us in a good mood. When we fail, we begin to feel blue.

You can influence your unconscious mind though words. Yes, intellectually, emotionally and spiritually, words are the most powerful force there has ever been. Learn to harness their energy and they will richly reward you by booking onto our NLP Practitioner now.

And dream big on your adventure

 

Effects of words on our results in life

THE EFFECTS OF THE USE OF WORDS ON OUR LIVES

effects of words Words are powerful and their use has influenced key people throughout history.  Here are a few examples:

– Malcolm X (human rights activist) read the dictionary from cover to cover to improve his literary education.

– W.H. Auden (Anglo American poet) famously said if he were marooned on a desert island, he would choose to have with him a good dictionary rather than “the greatest literary masterpiece imaginable.”

– Melvin Bragg (English broadcaster and author) once said, “When we lose a language, we lose a way of knowing the world”.

Language shapes our thinking.

Words comprise the language we use every day and it’s how we interact with the world around us.  Do you want to change that world around you? If so, then the first step is to simply change how you use your language.

A simple technique to consider is that for the next thirty days you use at least one new word a day and notice how it affects you.  Make it simple by picking a sensory-based word, i.e. visual, auditory or feeling words. What will you start to notice by adding these to your language? You will begin to realise that these words have always been there but you have been deleting[1] them.

  • – Visual words will allow you to start to see new things around you.
  • – Auditory words you will enable you to start to hear new things around you.
  • Feeling or emotion words will start to create different moods and sensations.

Isn’t that incredible?  My new words for today are “Varoom” (auditory – instantaneous sound of a noise like an explosion or car engine roaring to life) and “Scintillating” (visual – flashes of light or sparks.).  Hey, it’s going to be an exciting day!

There are no small words.

Small words have a magnetic pull on your behaviour. For example when someone says, “I should have the report on your desk by Monday” what is the likelihood that you will have that report on time? What that person is actually saying is “I am not going to do the report in that timescale”.  When somebody says, “I must wash the car” what is the likelihood that they will wash the car? What they really mean is “the car needs washing but not by me”.

In these circumstances, what you really want someone to say positively is: “The report will be on your desk by Monday” and “I will wash the car”.  If you listen carefully and pay close attention to precisely what is being said you will be able to tell if someone is committed to act and follow through.

Let’s take the word ‘try’ which means ‘to attempt to do or accomplish’.  This very definition implies failure. You know what it’s like when you organise a party and Tony says “I will try and make it”, well who is the one person most likely not to turn up? Do you find yourself saying, “I will try and diet” or “I am trying to be good” in which case you have set yourself up for failure.  In order to succeed it is important to reframe the context and positively say instead “I am on a diet” or “I am good”.

What you say matters.

Just in these few simple but impactful examples we can note that words resonate through our unconscious minds and that we use these to filter and create a map of our own world.

As we become habitual in our language we become habitual in our thoughts. Change the lyrics to the song you sing each day and you change your thinking patterns. If you change your thinking you change your behaviour and you will transform your life.

Now, I’m off to go and read the dictionary and leave you to start thinking about words you can use to positively change your world.  Could it be a flash of inspiration, a resounding thought or the thrust of an idea?


[1] Deletions: we unconsciously process some 2 million sensory inputs at any one time. During this process we delete, distort and generalise our sensory input to filter these into a more consciously manageable level.

SUB MODALITIES

  • How do you know you believe something?
  • How do you know you disbelieve something?
  • How do you know you like something?
  • How do you know you dislike something?

sub modalitiesDo you suspect that it is how we think about that particular something?

In NLP we are proposing that we take the world in through our five senses and then we use this as the raw building blocks to our thinking.

We think using a combination of our five senses and words.

This is not a new idea and even Socrates many years ago once said: “It’s not the thing but the form in our minds.”

If I were to ask you now to think of your favorite type of food, it may be different from the food I am thinking of.   How we individually think about this may also be different, i.e. is it big, small, life-size, moving, still, colour, black and white, near or far? Did you notice that these words are all sub-parts of the visual sense, hence the term ‘sub modalities’ or the building blocks to our thinking?

How we think about something effects how we react to it.

With the danger of getting philosophical once again I would like to quote William Shakespeare: “There is nothing either good or bad, but thinking makes it so”.

For example I know a young women who loves ironing clothes and she is as happy as Larry whenever she is ironing (I’ve never meet Larry but apparently he is very happy).  She has set up her own ironing business and loves life.  I can see that she is thinking about ironing quite differently from me and so I became curious to know how someone could love ironing so much. So I modelled her using a range of the sub modalities and guess what…… I got excited about ironing!  Interestingly, I choose not to be and just because you can does not mean you have too.

On a personal note …it worked for me.

Is there something in your life that is adversely affecting and perhaps holding you back simply because of the way you are thinking about it?  If you change how you think about life, you can change the results that you get.

I have the pleasure of being dyslexic and before I changed my mind about what it meant to be dyslexic it affected all areas of my life.  Inevitably I was concerned for the types of jobs I could go after, the people I could mix with and it caused me to be one of the shyest people you could ever meet and in turn created a low self-esteem ….in fact I had no steam at all.  Once I learnt about Sub modalities I decided to systematically change the way I thought about being dyslexic.

Now, that I have changed how I think about this perceived disability I now love life. I am proud to run a successful international business, to be invited to speak and train the world over and to have the pleasure of working with large and small firms.   All this and such a wonderful home life as well …..this NLP stuff is great!!

Common sub modality distinctions.

Here are just some for easy reference:

VISUAL

AUDITORY

KINAESTHETIC

Associated

Dissociated

Colour

Framed

Location

Brightness

Contrast

Moving or still

Stereo or Mono

Pitch

Volume

Tone

Timbre

Speed

 Location

Hard or Soft

Weight

Temperature

Duration

 

Change your thinking.

Just image what you could do if you could change the way you think?

For example:

  • – Think of something you likedoing and note all the sub modalities from the above list.
  • -Now think of something you dislike doing and note all the sub modalities.
  • – You may find that some sub modalities are the same, whereas some encodings may be different.
  • – If you now change and swap-over the sub modalities for dislike to the same encoding as like you may now begin find that you like the thing you use to dislike.

Drop us an email asking for the sub modalities worksheet and we will send you a complementary pdf.

It is important to note that once you have an understanding of this subject it will form the basis for being able to use some of the more advanced NLP techniques featured throughout our other NLP training Programmes.

Do you have any questions or would like to share how you have used this powerful thinking tool?

Swish Pattern

Swish patternChanging your behaviour with ease 

Out of NLP has grown a range of wonderful tools to help people change their thinking and consequently their lives. The Swish Pattern is one of the most popular NLP techniques that programs the brain to go in a different direction and is a very effective way to change habits or unwanted behaviours into more constructive ways.  Stephen Covey once said “Our character is basically a composite of our habits. Because they are consistent, often unconscious patterns, they constantly, daily, express our character”. By changing our habits and updating who we think we are, changes our lives. So let’s explore just some of the possibilities of Swish.

Updating who you think you are.

As we grow and change as a person it is important to update our identity.

For example you are a different person than when you were at 14 years old (unless you are 14 now, then you are different from when you were 5). You are not likely to act or think in quite the same way. Muhammad Ali once said “A man who views the world the same at 50 as he did at 20 has wasted 30 years of his life”.

Your identity reflects who you are and this can, for example, affect you in a work situation.  If you consider someone who is promoted into management there is likely to be a 6-8 weeks buffer zone or ‘settling –in’ period when you will decide whether to stay in management or move back into the team. To have achieved that promotion you have been identified and would have demonstrated the skills to be able to work in management – but at an ‘identity’ level you may see yourself still as team member. Such a belief is likely to be holding you back and so this is now an area of your life which requires updating and the Swish Pattern can be used to change that outdated perspective.

In what circumstances might we want to use Swish?

We can see where this skill would be important in other areas of our lives, for example:

  • From being single to being in a committed relationship
  • Having the inability to study to becoming a voracious learner
  • Moving from a position of failure to achieve success
  • From a languishing couch potato to taking energetic exercise
  • Merely thinking about booking onto our NLP Practitioner training to taking positive action, booking the training and changing your life.

Change a habit or behavior.

In 1892 William James, the founder father of American Physiology, once said “All our life, so far as it has definite form, is but a mass of habits”. More recently in 2006 Duke University confirmed this by saying “We found that more than 40 percent of the actions people performed each day weren’t actual decisions, but habits.” This seems to suggest that we are running an automated process for the greater part of our lives.

Because your brain is efficient it takes over behaviours so that you no longer have to think about it. Take learning to drive for example.  Once you know how to drive and it becomes habit, there are systems within the Basal Ganglia part of the brain that determine when those habits can take over. One way to thinking about this is simply that the Basal Ganglia will decide when a chunk of behaviour should start or end.

Swish has been designed for fast change with long lasting results. The Swish Pattern will associate to the trigger of the old behaviour and then set the brain towards a new behavior.

An example:

In the mornings you have promised yourself to jump out of bed and go for a 5 mile run followed by 20 sit ups.  However, the morning comes, you are wrapped within the comfort of a warm duvet and you think to yourself “I could have another hour’s sleep.” Instead of taking the promised healthy exercise you regularly turn over and sleep on. Now, to change this habit we can use the Swish to change the thinking to affect a change in behaviour.

Sending the brain in a new direction.

I once worked with a young woman who ate some 10-20 bars a chocolate a day and rightly wanted to change this behaviour to something healthier.  Using the Swish Pattern we repeatedly said to the brain:

“see chocolate – I want apples……see chocolate – I want apples”.

The process took just 5 minutes and she did not eat another bar of chocolate for 6 months. She then had just1 or 2 bars occasionally and that’s fine because I believe you should have choice.

As the Swish Pattern had been designed to send the brain in a new direction, here’s actually what happened:

  • For the first 3 weeks, she was eating between 10-20 apples a day.
  • Then her diet naturally changed to a much more balanced diet of healthy fruit and vegetables.
  • Because of the healthy food, she started to exercise.

 

The Swish Pattern is a practical application of NLP Sub modalities [1]and it is recommended that you attend a live NLP Training Programme to fully understand and get the most from how to apply this simple and yet powerful NLP tool.

Here are the basic steps for the Swish Pattern.

(i) Identify a behavior or habit that you want to change.

(ii) Identify what triggers that behaviour e.g. if someone wants to give up smoking, the trigger point may be seeing a packet of cigarettes, or lighting up, or seeing the cigarette coming towards the face.

(iii) Make a picture of that trigger or cue – associated (i.e. seeing it through your own eyes). Emphasise the sub modalities to make it more compelling – i.e. increase its size, brightness, and colour. Break state (i.e. interrupt that unresourceful state).

(iv) Think of the person that you want to be when you have given up the habit or behaviour. Create a picture of that outcome – dissociated (i.e. look at your body in the picture from the outside) in which you see yourself achieving what you want to achieve and being the sort of person that you would like to become. Check for ecology[2]. Break state.

(v) Take the cue picture – bright and large – and put in one corner of it the outcome picture making it small and dark. Then, very quickly, saying aloud SWISH, swap over the two pictures so that the outcome picture becomes large and bright and the cue picture becomes small and dark in the corner of it. Clear the screen, then repeat the exercise about five times getting even quicker.

(vi) Test by trying to get back the original cue picture. How do you feel about the habit or behaviour that you have changed?

Have you used the Swish pattern?

What results have you had?


[1] Sub modalities: The special sensory qualities perceived by each of the five senses.

[2] Ecology: the consequences and effects of those actions on a larger system.

Customer Bait Workshop

Wizard Of Ads Workshop

Amazon cover

Most firms should stop wasting money on marketing.  According to Chuck McKay, owners pay too little attention to the content of their messaging, instead concentrating on the cost of advertising in various media.  This misplaced focus almost guarantees an abysmal marketing ROI.

International speaker, author, and marketing consultant, Chuck McKay, gets people to buy more of what your company sells.  Chuck teaches how to craft marketing messages which attract more and better qualified customers.  In only one half day you’ll understand exactly what to say to increase your response rate, see an influx of better prospects, and eliminate those problem customers who suck up your staff’s time and productivity.

In this course, you will learn:

  • The right thing to say in order to stand out as the best choice in your business category.  There are only three options.  Choose wisely and watch your sales explode.
  • How to find the latent purchaser benefits which trigger a sale each time they’re included.  Warning: shoppers never admit these benefits matter.  Use them carelessly and you’ll kill the sale.
  • Why you must get past features and benefits to “afters.”  Identify the “afters” and supercharge your marketing messages with singular, measurable, relevant, specific promises that your competitors can’t, or won’t, copy.
  • How to craft a meaningful message which resonates with shoppers better than “we cost less.”  Note: this is key to building a strong, profitable brand instead of trying to eke out a living as the second lowest priced provider.
  • What to say to encourage time-wasting, non-profitable shoppers to shop elsewhere.  Let your competitors deal with shoppers who demand constant attention, complain about quality and prices, who never seem to buy much, and when they do purchase they bring it back damaged and demand a refund.  You’ll be concentrating on good, profitable customers that are a pleasure to serve.

Added bonus:

Every attendee will receive our proprietary Stealth Reconnaissance training course.  You’ll learn how to mystery shop your competitors, assess their strategies, and convert their customers.

Suggested attendees:

Owners of businesses ready to concentrate on attracting large numbers of the right customers, especially in industries with highly-profitable products or services: jewelry, hearing and air conditioning, cosmetic dentistry, automobile repair, auto body repair, plumbing, dermatology, antiques, weight loss, chiropractic, interior design.




 

 

Buckminster Fuller

Buckminster FullerInteresting people: Buckminster Fuller

Born on the 12th of July, 1895, Richard Buckminster Fuller was an American designer, visionary, poet, architect, inventor and an author. He was Mensas’ second President.  In his entire life, Fuller concentrated on one single question, which was based on the survival of human beings on the planet earth. By considering himself to be an average person devoid of any special academic degree or special monetary means, Fuller decided to dedicate his life finding answers to his basic question. In addition, he also tried to find out as to what can be done by an individual like him for the improvement of average human condition which large governments, private enterprises or organizations could not do.

In pursuit of his question which he considered to be his lifelong experiment, Buckminster published more than 30 books and introduced terms such as “synergetics”, “ephemeralization” and “spaceship earth”. Additionally, Buckminster also worked for the development of many inventions, especially in the field of architecture and design of which the geodesic dome is the best known.

Academic Life:

Born to Caroline Wolcott Andrews and Richard Buckminster Fuller in Massachusetts, he went to the Froebelian Kindergarten. He spent most of his youthful days off the coast of Maine on Bear Island and had a natural propensity for making things and designing. Very often, Buckminster used to prepare things from the materials that he used to bring from the forests and used to make his own tools.

Later on, Fuller managed to earn the machinist’s certification and gained knowledge about the usage of stretch press, other equipments and tools and the press brake in the sheet metal trade. Subsequently, he was sent to the Milton Academy in Massachusetts. Thereafter, he started studying at Harvard and was twice expelled from the university. The first was for entertaining a complete dance troupe and the second for his lack of interest and irresponsibility. After many years, Buckminster Fuller managed to get a Sc.D. from Bates College.

Career and Personal Life:

In between his Harvard academic sessions, Fuller used to work as a mechanic in Canada in a textile mill and then, as a meat packing laborer. In the year 1917, Fuller married Anne Hewlett and also served as a crash-boat commander, an editor of a publication and as a shipboard radio operator.

After dismissal, Fuller again worked in meat packing industry where he acquired experience in management. In the earlier part of the 1920’s, Fuller collaborated with his father-in-law for constructing Stockade Building System for coming up with weatherproof, fireproof housing and light weight system. However, the company failed to sustain itself for long.

At the age of 32, jobless and bankrupt, Fuller stayed at the inferior housing apartment in the region of Chicago in Illinois. In addition, he lost his daughter to complications arising from spinal meningitis and polio.

He considered himself to be responsible and this led him to drink and on the verge of committing suicide. At the eleventh hour, he thought of embarking on an experiment as to what an individual can do, in order to benefit humanity and change the world.

Contributions of Buckminster Fuller:

Fuller was especially reputed for his geodetic domes which can be observed as a part of civic buildings, exhibition attractions and military radar stations. Their construction is dependent on the extension of the basic principles of constructing simple structures such as octahedron, the close sphere package and tetrahedron. When built in such manner, they are extremely stable and lightweight. He won a patent for his geodesic domes in 1954 which was a part of his effort in the exploration of constructing principles of nature for finding design solutions.

Previous to his world famous “geodesic dome” design, Fuller built and designed prototypes which he had hoped to be an aerodynamic and a safer Dymaxion car. In order to that effect, he tried out with a fundamentally new approach. Right from 1932, Fuller worked with professional colleagues over a period spanning three years. Based on the aircraft designs, the three prototype cars were all completely different from those in the market. The first point of difference was that each of these vehicles included three and not four vehicles. It included two wheels in the front and one at the rear for steering purposes. Even the engine was situated at the rear part of the vehicle.

Both the body and the chassis were original designs. The tear-shaped and aerodynamic body was large enough for seating as much as 11 people. Somehow, it resembled the melding of a wingless light aircraft and a 1950s vintage Volkswagen van. In each of its three trial incarnations, the car was essentially a mini-bus.
Other Significant Contributions:

Also included in Fuller’s ideas was the Dymaxion map of alternative projection. It was designed for displaying the continents of the earth with minimum possible aberration while printed or projected on a flat surface.

Although the low-cost and energy-efficient Dymaxion house managed to gather much interest, it never went into production. The term “Dymaxion” is used for signifying a light tensegrity and a radically strong structure”.

His Dymaxion House is on display in Dearborn, Michigan at “The Henry Ford”. Developed and designed in the mid 1940’s, it is a round structure and has a shape of a flattened bell of jellyfish. In addition, it has numerous innovative features which comprises of a fine mist shower reducing water consumption and a revolving dresser drawers.

Philosophical Views:

Fuller was an early ecological activist. He was well aware of the earth’s finite resources and hence, advertised a principle of “ephemeralization” which essentially meant doing more with less. In addition, Fuller also inaugurated the term “synergetics” which is the language used for conveying experiences with the help of geometric concepts long before the term gained popularity.

Also, Fuller was the first in disseminating “systematic worldview” and researched the principles of material efficiency and energy in the fields of engineering, architecture and design. He stated that the cost of petroleum from the point of view of replacement came to more than a million dollars. Hence, he was of the view that using petroleum as a transportation fuel would result in a huge net loss, when compared to the actual earnings of those people and the net profits of the firm who travel using gasoline.

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